Black Friday and Cyber Monday are just around the corner — the perfect time to engage with customers and increase your sales in Print Shop. There's nothing worse than scrambling at the last minute, so start now so you have plenty of time to set up your store — and your offers!  Here's a checklist to make sure you're prepared.  Dates: Black Friday: Friday 27 November 2020 Cyber Monday: Monday, 30 November 2020 1) Decide your discounts / offers It is said that most buyers on Black Friday are looking for at least a 20% discount - but you can obviously get creative with your offers. To View More >>

You’ve twisted our arm — again — so we’re making Print Shop available on all our Workspace plans, including Lifetime. The point some of you made is a good one. On Lifetime and Basic Queensberry supplies the product — you’re making a profit on the printing and products, so do us a deal ;-) So here it is — the only difference between our three Workspace plans now is the data limit, and that you’ll need Pro to self-fulfill (offer products not sourced from Queensberry). Follow the link to check out Workspace and Print Shop. For a one off payment To View More >>

The four-week New Zealand COVID-19 shut-down starts 26 March. And since announcing that Queensberry's production will be on hold for the duration we’ve had lots of people asking whether Print Shop will be available. It's obviously unfortunate timing, but the short answer is yes. However, order deliveries will be delayed. Print Shop functionality will remain active in Workspace, and we encourage you to continue setting up — not just Print Shop but also, if you haven't done so yet, your standard Image Gallery shopping carts. The shut-down of person-to-person To View More >>

"Happy holidays!" – They'll be on us faster than we think, and your clients will want their books, boxes, albums and frames in good time for them. Go to the front of the line! Our orders go up 3-400% before Christmas, so for a low-stress lead-up we recommend sticking to the following timeline. Books and albums — if we're designing them for you... Please submit your design order by  26 October. Approve the design by  14 November, and confirm and pay for the order within 48 hours of receiving our confirmation documents.  Please reply to all confirmation emails To View More >>

Selling albums online is now common, and for very good reason. If you’re shooting destination or out-of-town weddings, chances are you’ll never see clients except on the big day. Even people who live on the other side of the city can face a big commute every time they come to see you. This becomes more of an issue the more successful you are, as people will be booking you as a result of referrals and your reputation—not because you’re handy and don’t charge too much! But selling online can be more difficult than in the studio. First, it’s harder to get people To View More >>

Even with digital images and online galleries everywhere, the most impressive way to show off your work is with a printed portfolio. A printed book shows more than your photography skills. It expresses your design abilities, your taste in materials and your high standards as an artist. If you're thinking about creating your own portfolio, here are some ideas to get you started. They're not like wedding and portrait albums Sample albums normally mimic what you want to sell. They show prospective clients what to expect, and help them visualise their To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the ability To View More >>

Continuing on from Katherine’s first post, 'Why Albums?', Katherine has a few more tips about how she educates her clients about printing, and some advice for photographers who might just be starting to offer albums in their packages. How do you educate your clients about the importance of printing, rather than leaving photographs on a USB? An album really is a personal preference, so I try not to push them on my clients, but now I have over 50% of my couples order albums, I love to know they will treasure these for 30, 40 maybe even 50 years! I talk about and share my albums as To View More >>

The festive season is a great time to promote yourself and let your clients know how much you appreciate them. There's no doubt that photographs make fabulous personal gifts, especially in a nice mat, frame or canvas.  Personal touches, and adding value to packages, are good ways to have an impact without breaking the bank. 1. Give something away! Everyone loves a freebie. This could be a loose or matted print, or even a Canvas. These items have relatively short turn-around times, so as long as you hold the giveaway far enough in advance, they will have them by Christmas To View More >>

Saying Yes to opportunities As a photographer, Rachael Waring likes to collaborate with people who aren’t scared to be themselves. A big part of her work is staying present and supporting those around her with love. By savouring the day-to-day and saying "yes" to opportunity she  has met and photographed Warren Buffett, Serena Williams, Amy Adams, Deepak Chopra, Diane von Furstenberg, David Beckham, Will I Am, Gordon Ramsay and Tom Hanks to name a few. This lovely 14x10 vertical Q-Book Medium with satin pages by Rachael is our Album of the Week. Samantha and Joseph were married To View More >>